Some stories don’t start with a business plan. They start with a heartbeat.

Furever Snacks was born from something deeper than a brand or a product, it was born from love, loss, and the belief that second chances can change everything.

I was adopted into a family of 14 children, 6 biological, and 8 adopted. My mother didn’t just raise a big family. She built a home where every child, no matter where they came from, felt chosen. Loved. Believed in.

Her love was unconditional. She adopted me as a baby and taught me what it means to love without conditions, to see someone’s potential, not their past. That lesson has never left me.

Years later, I found myself adopting two dogs. At first, I thought I was helping them. But the truth is, they helped me. In their eyes, I saw something familiar, hope, and love. A quiet wish to be chosen.

That’s how Furever Snacks began. I wanted to create something that gives back, healthy, joyful treats for dogs, yes, but also something more. A mission. A way to support the local rescues working every day to give dogs the same second chance I was fortunate enough to receive.

March 19 marked more than just the launch of Furever Snacks, it was also the anniversary of my mother’s passing. She lost her courageous battle with pancreatic cancer, but her strength, love, and selflessness never faded. Choosing that day to begin this journey wasn’t a coincidence. It was intentional. It’s my way of carrying her love forward, through every dog we help, every treat we sell, and every rescue we support.

Furever Snacks isn’t just about dogs. It’s about believing in new beginnings. About second chances, and the people, and pets, who make them possible.

– The Founder, Furever Snacks